Overview

This Waco, Texas-based retailer came to us with a specific ask: several murals for their grounds, buildings, and HQ office spaces - visual pieces that needed to say something real about who they are, not just fill wall space. Beyond the mural work, the brand needed positioning, voice, and creative direction that matched the scale and warmth Magnolia is known for.

We worked closely with their team on brand positioning, brand identity, brand voice, and creative and art direction, translating that collaboration into several murals across the Magnolia campus that reflect the company's manifesto and mantras in a way that feels lived-in, not just decorative. It's the kind of project that pushed our work past packaging and print into full environmental and brand storytelling - partnering with a retailer built by Chip and Joanna Gaines to bring their distinct point of view to life.