Overview

This Orange County brewing house came to us without a hero product - no crowler design to rally around, a brand that needed a real refresh, and no product line or merch graphics to speak of. For a craft beverage brand, that's a tough spot: the beer was there, but nothing was making people reach for it on the shelf.

We built the full identity from the ground up: creative and art direction, packaging design, custom illustration, print, and in-store graphics. The centerpiece was a logo that actually captures who they are - a bearded tang, through and through - paired with crowler packaging design built to be the hero product on any shelf. Today, Bearded Tang has a complete brand identity and merch line to match, ready to hold its own alongside any craft beverage brand in Orange County.