Overview

Coming out of Los Angeles, this energy bar brand needed their packaging to work harder - and work everywhere. Individual retail packaging and wholesale packaging had to hold up as two different formats while still feeling like one cohesive brand, built around organic caffeine and whole food ingredients that people actually trust.

Over 2 years, we partnered on brand voice, creative and art direction, packaging design for both individual and wholesale lines, social design, print, email design, and icon development for the packaging system. The result was a complete, consistent identity across every format and touchpoint - from the shelf to the inbox - giving this energy bar brand the nutritional, energy-boosting story a clean, considered design deserved.